487 and Marketing Breakthroughs (was Re: 486DX/SX (was:

From: Marty <Marty_at_itgonline.com>
Date: Mon Nov 9 11:12:48 1998

 
 When customers used to ask me to explain the difference between a SX
 and DX processor, I'd give the standard spiel (386SX is basically a
 souped up 286 with same data path using 32 bit addressing, 486SX is a
 coprocessor neutered DX) then tell them the easy way to remember is
 that DX stands for DELUXE, SX stands for SUCKS. Well, it works for
 me.....
 
 Marty
 


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_________________________________
Subject: 487 and Marketing Breakthroughs (was Re: 486DX/SX (was: Re:
Author: classiccmp_at_u.washington.edu at internet
Date: 11/7/98 1:07 AM


 "Zane H. Healy" <healyzh_at_ix.netcom.com> wrote:
> As for a Math CoPro for the 486, I'm not sure I ever saw a 487 chip, but I
> always figured that they took the chips that didn't cut it as a normal
> processor but had a good Math CoPro, and sold them as 487's.
 
 No. The 487 is a *fully* functional 486DX, and it has to be, because when
 you plug it into a 487 socket it disables your 486SX completely and takes
 over.
 
 The 487 is NOT a "math coprocessor". It's a "Marketing Breakthrough" (*),
 or so they had hoped.
 
 The made the pinouts of the 486 and 487 slightly different, so that you
 couldn't take out your old 486SX and simply install the 487 in its place,
 which would leave you with a spare 486SX to give to a friend, i.e., less
 sales of new chips for Intel.
 
 Part of the reason it didn't work out in practice is that 486DX chips
 were generally available for less money than the expensive retail-box
 487.
 
 Cheers,
 Eric
 
 (*) If you're not familiar with the concept of a Marketing Breakthrough,
 see this advertisement which appeared in newspapers nationally a few
 years ago:
 
  http://www.milk.com/wall-o-shame/dish.html
 
 Note that every statement in the advertisement is literally true; they
 even utilize italics to emphasize the fact that the product is nothing
 special.
 
 I didn't buy their antenna, but I offered to pay them up to $20 for a
 large poster of the advertisement. Unfortunately they never replied.
 
 
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 From: Eric Smith <eric_at_brouhaha.com>
 To: "Discussion re-collecting of classic computers"
 <classiccmp_at_u.washington.edu>
 Subject: 487 and Marketing Breakthroughs (was Re: 486DX/SX (was: Re: Classic
!=
 
 IBM AT))
 In-Reply-To: <v0401170bb2696bd1e812_at_[192.168.1.2]> (healyzh_at_ix.netcom.com)
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Received on Mon Nov 09 1998 - 11:12:48 GMT

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