On Wed, 16 Sep 1998 22:58:19 -0700 (PDT)
Sam Ismail <dastar_at_ncal.verio.com> wrote:
> Anyway, I cede your point. There is more to it than just "marketing".
> But marketing is a huge factor. Do you think people would be clamoring
> for the iMac if Apple wasn't advertising it as well as they are?
> Otherwise it'd be just another damned Mac.
You brought up the perfect example of how it *isn't* just marketing.
The imac did well because of:
* Good marketing of the product and...
* Realizing that non-geek ppl want an attractive computer that is as
simple to use as any other electric appliance in the house (it should
packaged similar to other attractive household appliances).
* People wanted a cheaper mac
* People wanted a non intel/MS based machine (some people feel very
politcally motivated to boycot MS).
* People wanted a fast but yet still cheap machine that was easier to
use then a wintel box. (Simpler OS and very simple hookups, it only has
USB and ethernet)
* Some people prefer a simple all-in-one design (not me, but some ppl).
* They have attractive educational discounts and bundles. (The
university I go too cannot stock enough of these things, to meet student
demand).
* This computer is far easier to network up in large groups. (Another
plus for schools).
* The mac platform is argueably a better platform for certain apps.
--
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Dominique Cormann Email:kozmik_at_wave.home.com
Posted with Becky 1.24 --> http://www.rimarts.co.jp/becky.htm
Received on Thu Sep 17 1998 - 12:59:31 BST