Yes, you're right. It's the fact they've got a really good marketing
department that makes the quality of their engineering irrelevant, be it good
or bad. If it weren't for that, there wouldn't have been a Detroit car sold
in the last 30 years. That marketing effort finds out to which factors the
public is most sensitive, and then they push on those buttons.
Dick
----- Original Message -----
From: "Chris" <mythtech_at_mac.com>
To: "Classic Computer" <classiccmp_at_classiccmp.org>
Sent: Thursday, May 02, 2002 7:15 AM
Subject: Re: APPLEVISION Monitor
> >> Because people WANT a Mac. How does BMW get away with charging a price
> >> premium when they only have a 5% market share. People will pay the price
> >> because they want the item.
> >>
> >I wouldn't go there ... BMW's are infamous "hangar queens." Having worked
in
> >more than one group with several BMW owners, I've often driven people to
the
> >shop in my Maxima. One time I noted that every BMW needed a day in the
shop
> >every week. While I'm sure that was the exception rather than the rule,
I'm
> >sure I'll never covet one of the things.
>
> Yes, but you are just re-inforcing my point. Sure YOU might never want
> one... but despite the fact that they may be built like crap (I can't say
> personally, but your experience seems to imply they might be), people
> will STILL buy them. BMW is no where near worried they will go out of
> business due to lack of sales. People will buy them, and they will pay
> the higher price for them, and they will take all the good and bad that
> comes with them, and do it with a smile... because they WANT one.
>
> If BMW doesn't suit your fancy as an example, replace it with any small
> market share high priced vehicle. Like maybe the Lotus, or Lambrogini, or
> Ferrari.... or for more mainstream, the Jaguar. People aren't buying
> these cars because they need them, they are buying them because they WANT
> them.
>
> That is what is going on in the Mac world for most of Apple's sales. They
> are sold for no other reason than people want one. It might be because
> they prefer the Mac, it might be because they think they look cool, it
> might be because they hate MS... for most of the sales... it is simply
> bought out of desire, NOT out of neccessity. Once you have an audience
> that buys from desire, you can safely raise your prices to the highest
> point that audience will bear.
>
> And for the most part... this is perfectly fine with Jobs... he isn't
> interested in ruling the PC world, he is interested in making stuff
> people desire. He WANTS to be the BMW or Jaguar of the computer world.
> MS, Dell, Gateway, et al can be the Ford or Chevy, let them deal with
> having the bulk of the sales churning out the same old tired but reliable
> designs at cut throat prices.
>
> -chris
>
> <http://www.mythtech.net>
>
>
Received on Thu May 02 2002 - 13:18:29 BST