APPLEVISION Monitor

From: Richard Erlacher <edick_at_idcomm.com>
Date: Tue May 7 00:40:34 2002

You'd think a few of 'em e.g. HP would have the dough, particularly when many
products have single-user license fees on the order of 250K-bucks. Some site
licenses run 20x that.
----- Original Message -----
From: "Chris" <mythtech_at_mac.com>
To: "Classic Computers" <classiccmp_at_classiccmp.org>
Sent: Monday, May 06, 2002 10:32 PM
Subject: Re: APPLEVISION Monitor


> >Is there some reason why people aren't flocking to this
> >the way they did to the original Windows?
>
> Because no one in the unix community has had the deep pockets to do the
> advertising blitz that MS did to cause people to want Windows.
>
>
> MS has NEVER sold a "superior" product... they have just done a great job
> of making people think it is better (usually thru lies, half truths, or
> errors of omission), and convincing the purchasers that MS products are
> what they want.
>
Convincing buyers that they want your product is just what salesmen get paid
to do. It's their job, whether they're selling cars or crack.
>
> Oh, and lets not discount their monopoly practices that have helped
> insure people use their products, and artificially inflate the counts of
do you mean ensure?
> people that want to use it.
>
Just how does that work?
>
> Again, praying on the fact that most people are too ignorant, or don't
do you mean preying?
> care enough, to search for a better alternative. If someone can
> accomplish the task they want to do, and they can do it with some degree
> of ease and expediency, they are not apt to change the status quo. They
> are unlikely to investigate the fact that there may be better, faster,
> more capable ways of doing their tasks... Microsoft knows this, so they
> make sure their products are just good enough to make it past the initial
> break in time period (or in some cases, make sure it is sufficiently
> difficult to install or use the competition), and then they know most
> people will continue to use the product because "that's what they are
> used to".
>
That's what any vendor would do when they have a firmly entrenched position in
the market.
>
> All of this has NOTHING to do with how good the product is, and
> everything to do with the psychology of marketing. And I don't think
> there is anyone that can argue the fact that MS has the best damn
> marketing department anywhere.
>
I'm not sure it's the best. Ford and GM have pretty good ones too.
>
Received on Tue May 07 2002 - 00:40:34 BST