I think that the amount of marketing necessary is related to the
quality and value of the product itself. After all, if a computer
is reeealy good, only a simple demonstration is necessary and it will
be bought. If the product is nothing new, then $150m will be spent
making it successfull.
>>
>> > Perhaps I'm cynical, ...
>> > But I maintain that what determines the course of the industry is
NOT the
>> > quality of the technology, but the marketing. How else do you
explain
>> > the successes of IBM, MS, etc.? Surely not due to their superior
>> > quality?!?
>>
>> No, not the "M" word! We just had a "marketing" thread and the term
was
>> tossed around like it was this magical thing that was responsible for
>> everything that couldn't be explained by technical merit.
>
>It doesn't explain everything, but you'd be a fool to think marketing
is
>not responsible for at least 50% of a product's success (and that's
being
>conservative).
>
>> First of all, IBM can hardly be called successful. *In spite* of all
the
>> "marketing" they did, Taiwanese with no marketing at all were able to
>> completely erode their PC market share.
>
>Let me get this straight...you're saying IBM can hardly be called
>successful? This must be a typo.
>
I have seen several who think IBM is a failure. Once, I was at a
computer store with another person, getting a computer repaired.
THe other person asked the tech 'So, do you think Apple will survive?'
The answer was quick: 'Sure, IBM survived, didn't it?' I asked her
what she meant. She said, 'Well, their entire PS/2 line was killed
off'. For one thing, the PS/2 shows that with great marketing and
technology, a product can still fail. Secondly, it would appear that
in most people's minds, everything before the PC is a haze.
>where they did today.
>
>Sellam Alternate e-mail:
dastar_at_siconic.com
>-------------------------------------------------------------------------------
>Ever onward.
>
> Coming in 1999: Vintage Computer Festival 3.0
> See http://www.vintage.org/vcf for details!
> [Last web site update: 09/21/98]
>
>
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Received on Sun Oct 11 1998 - 16:05:40 BST