On Sun, 11 Oct 1998, Doug Yowza wrote:
> First, I didn't pick the example of Microsoft. Microsoft and IBM were
> held up as examples of success through marketing when this thread started,
> remember? Are you using a Microsoft product? I thought so. Now, think
> real hard: was Microsoft lucky to get you to use their software? No? Did
> you use their software because they were determined? No? Did they
> convince you to use their software by playing "Start me up!" real loud?
> No?
Your problem is that you're equating "marketing" to "advertising".
Advertising is one aspect of marketing. There's more to marketing then
getting ads on TV and in magazines. It includes getting your products out
there, putting them into the hands of potentional customers, creating
incentives to purchase, creating purchasing plans, selling support and
warranties.... Basically everything it takes from enticing a customer
towards your product to keeping that customer on board with you. You can
let the consumers know that you're selling widgets, and people may buy a
widget from you, but if that's as far as your marketing campaign goes then
you will be doomed to failure.
To call IBM a failure is silly posturing, and should be left at that.
Sellam Alternate e-mail: dastar_at_siconic.com
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Received on Sun Oct 11 1998 - 20:53:39 BST