Marketing (was Re: Columbus analogy (Was: Corrections to trivia

From: Doug Yowza <yowza_at_yowza.com>
Date: Sun Oct 11 22:27:01 1998

On Sun, 11 Oct 1998, Sam Ismail wrote:

> Please explain to me how IBM could have become such a power as they were
> if they hadn't marketed their products in the sense that I've described?
> They would have been just another also ran. The reason people waited for
> the IBM PC to buy their first computer was because they knew IBM would
> throw their support operation behind the product. IBM had achieved this
> level of credibility through their marketing from the 50s, 60s and 70s.

I'm glad that this brings the thread slightly on-topic, but I'm amazed at
how much you attribute to marketing. If I were a simple marketing droid,
I would be very flattered that you attribute:
        * 40 years of corporate stability to marketing
        * extensive manufacturing capability to marketing
        * cash reserves to sustain development to marketing
        * vast R+D resources to marketing
        * world-class documentation to marketing
        * world-wide customer support to marketing
        * a simply immense infrastructure ... to marketing!

Marketing: feh!

-- Doug
Received on Sun Oct 11 1998 - 22:27:01 BST