Marketing (was Re: Columbus analogy (Was: Corrections to trivia

From: Eric Smith <eric_at_brouhaha.com>
Date: Mon Oct 12 00:40:06 1998

It seems to me that most of the disagreements here about marketing can't
be settled until we agree as to what constitutes marketing.

Sam's position seems to be that marketing is defined as anything that
induces customers to buy products.

By this definition, products that are well-marketed are successful, and
products that are poorly marketed fail. As a corollary, products that are
successful were well-marketed, and products that fail were poorly marketed.

This is not a particularly useful definition.
Received on Mon Oct 12 1998 - 00:40:06 BST