e-Nauseated (off-topic a tad)

From: Bill Layer <b.layer_at_vikingelectronics.com>
Date: Wed Nov 15 13:17:49 2000

Rantin' time,

...It's trite marketing spewed from the Powerbooks of the laziest,
most cynical Madison Avenue hacks. Put an e- on it, and it's new, it's hip, and
the kids will dig it. Also, older people won't understand it, but they are
irrelevant, and what they hell were they ever good for anyway? <snicker> Nobody
really knows what the 'e' actually means (becuase it doesn't actually mean
anything) so any object or idea is fair game for e-inization.

But this isn't the first time that this has happened. Let's cast ourselves back
to the early sixties, to a time we call The Jet Age (some also call this
the Populuxe era..) The jet aircraft & spacecraft were made a objects of worship
in very much the same way as the internet. Think about your B&K Dyna-Jet
Test equipment, the BSA Super Rocket (and the Olds Rocket V-8), the Orbit Mall,
and on and on. Every icon of culture from cars to letterheads to ashtrays to
fashion took on a streamlined, jet-like motif.

It's fame by proxy and value by association. Old marketing ideas for the new
millenium; so what did you expect? Change?? <grin>

 --
Bill Layer
Sales Technician
<b.layer_at_vikingelectronics.com>
Received on Wed Nov 15 2000 - 13:17:49 GMT