Marketing (was RE: SemiOT: Mourning for Classic Computing)

From: Gordon Zaft <zaft_at_azstarnet.com>
Date: Fri Aug 17 18:36:00 2001

At 07:15 AM 8/16/2001 -0400, you wrote:

>I've always believed that consumers should research the products they
>purchase, and that a good product will sell itself. Marketing merely
>raises the ultimate costs of a product, so perhaps you'll understand
>why I don't have a very high opinion of it. Or of a generation or
>programmers who rose to serve marketing's needs.
         While marketing costs money that must be recovered in sales, if a
product has a high volume in can be sold at a smaller margin and therefore
cost less than it otherwise would. Therefore good (<-) marketing can lower
the price of a product even though it adds to the cost.

GZ
Received on Fri Aug 17 2001 - 18:36:00 BST