> > I think it is human sympathy for an underdog. I'm told the reason people
> >AT FIRST bought the VW Beetle was because it was so homely. (Don't shoot, I
> >had one in 1956.)
> If that is it, then it would be an interesting ploy for a marketing
> department. Although, I took such a course at the local community college
> once and we discussed the COORS beer underdog marketing campaign of the
> early and mid 70's. Seems they successfully exploited the underdog thing
> some felt.
> Yes, everybody laughed at the Beetle, and bought one.
I assume it is not only laughting about underdogs, but maybe
about the laughter at all - for example, right now Mercedes
is about to place a second successful car where everybody
told them beforehand that this isn't possible. First they
hit with the A-Class (Well, against the VW Golf it's still
a 1 on 10 ratio), and now the Smart takes of - a car, where
_everybody_ was just laughting, but looking at some 'up to
date' locations, this small bug (*g*) is taking off...
A car like the Beetle - you just can love or hate it, but
no opinion inbetween
Lets see
Hans
BTW: I'll love the Smart - just like a Motorbike with a roof :)
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Ich denke, also bin ich, also gut
HRK
Received on Tue Sep 14 1999 - 14:16:51 BST